I interacted with broadcasters and individual audio content producers in the better part of year 2019. Part of the conversation was specifically on the need for exploring available opportunities in digital audio content monetization, and making their online presence more visible via reliable online platforms such as Zeno Media.
A majority of those that I talked to would hardly go deeper into seeing the opportunities quality internet connectivity and a very coast effective digital audio content hosting have brought their way. Some are just comfortable at stopping at having their radio station/s streaming online or podcasts available in the digital space for in-demand or on-demand listening.
Broadcasters should know that having digital audio content online is very similar to planting a seed. Once planted, a seed requires the initial and continuous care all the way. That content also requires to be cared for and most importantly to be monetized should it be intended for any valuable purpose.
The bigger picture is not blurred to all of them and there is something for all
I successfully inspired and motivated a good number of broadcasters to see the picture. Some would have never imagined having their audio content online but today they are streaming their radio stations, uploading their podcasts and monetizing that content.
I believe in both small and big broadcasters. Even the smallest of all of all has room for growth. Size doesn’t matter in the digital space. There is something for everyone more so at a time when the online audience footprint is spiraling and gadgets for delivering digital content are in the hands of many people.
According to a report by the emarketer.com the average US adult internet user will spend more time listening to digital audio (Streaming radio, podcasts, music etc.) by the year 2021. This purely means that brand advertisers are keenly watching the space and will be putting their advertising dollars in the unfolding space through digital audio ads going forward.
The Internet Advertising Bureau (IAB) in their mid-year report on digital ad revenues in the US for the year 2019 indicated that digital audio advertising grew by 30% in the first half of 2019.
A growing audio advertising space and innovative streaming tools an added advantage
That digital audio advertising is registering growth in the digital advertising market share and that the shift towards digital audio content is becoming more visible is very audible drumbeat to broadcasters & audio content producers. It’s time for the serious ones to start joining the digital content dance and to see the pearl and promise in the digital audio advertising.
I work very closely with a streaming company that has seen the bigger picture. They have very innovative tools to help broadcasters or even individuals take their audio content online. The streaming company understands very well as I do, that realistic audio content monetization begins with QUALITY, UNLIMITED & cost friendly stream hosting for broadcasters.
Their broadcast streaming tool supports Icecast and Shoutcast platforms, contains a real-time listener analytics feature, Facebook LIVE integration, ability to record LIVE shows and convert them to podcasts for on-demand listening. Once they host your content they expose it to millions of listeners worldwide on their multicontent radio mobile App and streaming site.
Thousands of broadcasters across the world have signed up and many more are plugging in for a 50/50 revenue split from digital advertising (audio/display) and a share of revenue from the monetize Call to Listen (CTL) minutes. You’ve got no reason to be left behind. Send an email to nicholas@zenomedia.com for more information on how to get your audio content online and monetize it.
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